Media relations is almost unrecognisable from even five years ago. Print media is still important, but in volume & reach it's now dwarfed by online media. Then there's user-generated media. Facebook & Twitter have morphed into media companies. YouTube is nothing if not a very powerful TV station. Part of most company's buying process has been taken online, but taken online to different platforms, in different ways, at different times. There's no one size fits all.
Some markets have moved almost totally online, others little at all. It's important to understand how your buyers are buying, and how your shoppers are shopping, in your particular marketplace. Offline & online. We understand that.
